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Safer Internet Day targets online kids

Today is Safer Internet day and the Government's come up with a slogan: 'Zip it, Block it, Flag it' - apparently inspired by the Green Cross Code, to give kids more awareness of the dangers lurking on the Interweb.

The Child Exploitation and Online Protection Centre (CEOP), is promoting Safer Internet Day–∂ to raise awareness among children and parents.

The tweaked version of Internet Explorer 8 has its own slogan: Click Clever Click Safe and was developed in partnership with the Child Exploitation and Online Protection Centre.

IE-using parents can download a "Web Slice" which will put child surfers in direct touch with COEP if they feel they are being stalked or bullied online.

The browser includes a CEOP tab on the screen at all times. It also add safety links preloaded in the Favourites bar.

"Internet safety advice needs to be at your fingertips, not hidden away," said Jim Gamble, chief executive of CEOP. "Parents and children should not have to go searching through numerous web pages to find the help they need. This new tool will embed advice, help and report services directly in the toolbar to provide a constant, reassuring presence for families, who will be one click away from the support they need."

Not to miss out, computer retailer PC World latched on to Safer Internet Day with the launch of Surf Control Plus, control software that enables parents to limit the amount of time their children are able to spend on the web, and restrict the content they can access.