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Last updated: 03 March 2021
As more and more of us have become accustomed to being able to access the internet quickly, a slow or unreliable internet connection can be extremely frustrating.
This guide will outline some of the factors which can affect internet speed and offer some potential fixes, as well as outlining how you can change your internet service provider to ensure the best broadband deal
How can I test how slow my internet is?
If your internet feels slow the first thing you need to do is to is to run a speed test
. Before running the test, make sure you pause any streams or downloads you’re currently running.
Once you’ve done this, compare the speed you are receiving with the speed which you pay for - you should be able to find this information on your bill or on your ISP’s website. If your internet speed is slower than you are expecting to receive, or you’re still generally unsatisfied with it there are a few things you can do.
First, you’ll need to find out what’s actually causing your connection to be slow…
What factors may be causing my internet to slow down?
In addition to permanent speed limits due to copper cables, many broadband services are affected by slowdowns during ‘peak times’ when, due to the nature of working hours, a higher than usual number of people are attempting to access the internet. When using the internet at off-peak times, such as during the night when most customers are asleep, you’re much more likely to receive the best possible service.
The slowdown you experience depends on your provider and their own investment in network capacity. The more expensive providers will often be more capable of dealing with peak time traffic as their infrastructure is designed for businesses and large offices.
Why am I not receiving the broadband speed I was advertised?
Another reason why many consumers find they are not receiving the speed they were advertised is that often broadband providers sometimes use ‘up to’ speeds. These advertise the fastest possible speed which could be achieved using the shortest lines and during periods of low traffic, however, they are rarely experienced by consumers. Whilst ‘up to’ speeds are what only 10% of customers achieve much lower speeds can be experienced by customers depending on the quantity of traffic or the length of copper cables.
What broadband speed should I expect?
Instead of focusing on the ‘up to’ speeds, when comparing broadband packages consumers should consider the average speeds most consumers are receiving. The majority of customers receive coverage that is between the advertised ‘up to’ speeds and the ‘minimum’ speed. The regulator Ofcom releases figures on the average speeds for different broadband technologies which can also be found on our website. Read our guide on working out what broadband speed you need
before you sign up for a deal based on its advertised speeds.
How can I improve my internet speed?
If you are unsatisfied with the speed you are receiving once having run the test you then need to establish if the problem results from your actions on your end before you contact your Internet Service Provider (ISP).
In order to do this, try:
- Turning off your modem or router, waiting ten seconds and then restarting it.
- Ensuring there is nothing blocking your WiFi device from providing connection, or too many devices close by congesting the airwaves.
- Making sure you do not have too many users on your connection at the same time who are downloading files or using streaming platforms.