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Samsung is one of the world’s major mobile manufacturers. In the UK, it is also by far the most popular model of smartphone in terms of the number of items sold. In fact, the South Korean firm has the biggest market share globally of any single mobile manufacturer at 23.1%, beating its main rivals Apple and the Chinese giant Huawei, according to the International Data Corporation.

But why is Samsung so popular? With all the millions of smartphones sold across the globe, it must be doing something right. In this guide, we look at some of Samsung’s most popular smartphone models and whether they’re right kind of phone for you.

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Samsung Galaxy S Series

The Galaxy S Series is Samsung’s flagship smartphone range, and include some top-of-the-range features. A new model is bought out each year, with the latest Galaxy S10 released in 2019. You can also go for the larger, but more expensive, Galaxy S+ models or the smaller, more budget-friendly Galaxy S10e. The Galaxy S10 followed on from the S9 and will be succeeded by the soon-to-be-released Galaxy S20.

Samsung Galaxy S10

Released in February 2019, the Samsung Galaxy S10 is a great looking handset with enough features to rival the best smartphones on the market. With 550 pixels per inch, its screen display is hard to beat, plus it comes in a range of colours from Prism Black to Canary Yellow. It comes with either 128GB or a massive 512GB of storage, three rear cameras (two 12MP and one 16MP), and a 10MP camera on the front. It also comes with a Wireless PowerShare feature, which allows you to charge other Samsung devices on the go. The Galaxy S10 starts at around £549..

Samsung Galaxy S10 Plus

Released at the same time as the S10, the Galaxy S10 Plus comes with a few extra features that make it arguably the best Samsung phone on the market right now. It comes with a longer battery life than the S10, an extra 8MP camera on the front, and it also has a larger 6.4-inch screen, compared to the 6.1-inch screen on the S10. Its storage can be as high as a whopping 1TB of data, but this model doesn’t come cheap, starting at around £660.

Samsung Galaxy S10e

It looks just like the S10, but the Galaxy S10e is a smaller, lighter and, most importantly cheaper version of Samsung’s flagship phone. With a handy 5.8-inch screen, it comes with many of the same features as the S10 and S10 Plus, although it only has two rear cameras instead of three and one on the front instead of two. Starting at under £500, the S10e is great for those looking for a top Samsung phone for less of the cost.

Samsung Galaxy Note Series

The Galaxy Note Series phones are larger, more powerful and more expensive than the S series, and are sometimes called ‘phablets’ for their almost tablet-like size. The Samsung Galaxy Note 10 came out later than the S10, in August 2019, along with the Galaxy Note 10 Plus. Like the S series, the Note Series is upgraded each year, with the Note 10 succeeding the Note 9.

Samsung Galaxy Note 10

The Samsung Galaxy Note 10 has a 6.3-inch screen, 256GB of storage and three rear cameras (two 12MP and one 16MP) and a 10MP front camera. It has impressive video recording hardware, although other Samsung models beat it for battery life. The Note 10 starts at £700, so is definitely not on the cheaper end of the scale.

Samsung Galaxy Note 10 Plus

A bigger and better version than the Galaxy Note 10, the Note 10 Plus has a massive 6.8-inch screen and up to 512GB of storage. It also comes with four rear cameras including a Time-of-Flight 3D camera. The Galaxy Note 10 Plus is, without doubt, one of the best smartphones currently on the market, but it starts at an eye-watering £799.95.

Galaxy A80

While the models in the Galaxy A series don’t come with all the top-of-the-range features you get with the S or Note series, they’re still great value smartphones. In fact, the Galaxy A Series are the bestselling Samsung phones in the UK as of 2019.

The Galaxy A series are usually used by Samsung to test some of their novel features, including on the A80 a rear camera that pops out and turns around for selfie shots, to compensate for the lack of camera on the front of the screen.

The Galaxy A80 was released in May 2019 and can be bought for under £400. However, some of the older models including the Galaxy A10 are even cheaper and are some of the most popular handsets in the UK due to their performance and price.

Samsung Galaxy Fold

The most ambitious and unique smartphone on offer by Samsung is the Galaxy Fold. This handset comes with a 7.3-inch folding screen, allowing you to essentially switch between a smartphone and a tablet. It comes with six cameras and 512GB of storage, but for the novelty of a folding screen, you need to fork out just under £1,800 to get your hands on one. With a plastic screen that’s more prone to being broken than other models, the Samsung Galaxy Fold may not be the best value smartphone available by a long shot, but you can be sure to impress your friends with its quirky features.