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Samsung is one of the world’s major mobile manufacturers. In the UK, it is also by far the most popular model of smartphone in terms of the number of items sold. In fact, the South Korean firm has the biggest market share globally of any single mobile manufacturer at 23.1%, beating its main rivals Apple and the Chinese giant Huawei, according to the International Data Corporation.
But why is Samsung so popular? With all the millions of smartphones sold across the globe, it must be doing something right. In this guide, we look at some of Samsung’s most popular smartphone models and whether they’re right kind of phone for you.
Samsung Galaxy S Series
The Galaxy S Series is Samsung’s flagship smartphone range and includes some top-of-the-range features. A new model is bought out each year, with the latest Galaxy S21 released in 2021, along with the Galaxy S21 Plus and Galaxy S21 Ultra. The Galaxy S21 followed on from the S20, which itself succeeded the Galaxy S10.
Samsung Galaxy S21
The latest model released by Samsung as part of their Galaxy S Series range is the Galaxy S21, but customers expecting a significant upgrade on its predecessor, the Galaxy S20, will be left disappointed.
Typically, mobile manufacturers will keep improving their flagship handset’s features and specs when releasing a new model, but this is not the case with Samsung’s Galaxy S21. It comes with a cheaper design and a lower screen resolution than the S20, although it is more durable and has more efficient charging, while it’s cameras are pretty much exactly the same.
The reason Samsung decided not to improve all aspects of their Galaxy range for the latest model is that they are selling it at a lower price. In fact, at £799 upfront it is £100 cheaper than the Galaxy S20 was when it was released.
If you do want the latest design with all the top features, however, you should consider the Samsung Galaxy S21 Ultra, but it doesn’t come cheap.
Galaxy S21 Plus and Galaxy S21 Ultra
If you can afford a little more, consider getting either the Galaxy S21 Plus or Galaxy S21 Ultra. As expected for the extra price, they come with extra features and enhanced 5G capabilities. The S21 Plus has a 6.7-inch screen and the S21 Ultra’s is 6.8-inch, compared to just 6.2-inch for the S21, meaning they’re a great option if you watch a lot of videos on your phone and want to make the most of the model’s stunning display.
The Samsung Galaxy S20, despite being superseded by the S21, is still one of the best phones on the market right now. Released in March 2020, the S20 has a fantastic, hard-to-beat 12MP+12MP+64MP triple lens rear camera, allowing you to take some of the crispest and clearest photos a smartphone can currently manage. You can also record videos in amazing 8K definition that comes with a range of new features, including Night Mode, which allows you to shoot high-quality videos in the dark.
The Samsung Galaxy S20 has an impressive 4,000mAh battery, which means you can use it continuously without needing to charge for more than a day. It’s available in black, grey, blue or pink, this latest Samsung phone has a sleek design and, in our opinion, is one of the best-looking phones on the market right now.
Samsung Galaxy Note Series
The Galaxy Note Series phones are larger, more powerful and more expensive than the S series, and are sometimes called ‘phablets’ for their almost tablet-like size. The Samsung Galaxy Note 20 came out later than the S20, in August 2029, along with the Galaxy Note 20 Ultra. Like the S series, the Note Series is upgraded each year, with the Note 20 succeeding the Note 10.
Samsung Galaxy Note 20
The Samsung Galaxy Note 20 has a 6.7-inch screen, up to 256GB of storage, and a triple rear camera (two 12MP and one 64MP) and a 10MP front camera. The Note 20 comes with the new S Pen, which is a helpful little device with a sleek design, enhancing your ability to make notes and sketches. The Galaxy Note 20 starts at £849 for the 4G-only models - expect to pay more for 5G capability.
Samsung Galaxy Note 20 Ultra
A bigger and better version than the Galaxy Note 20, the Note 20 Ultra has a massive 6.9-inch screen and up to a huge 512GB of storage. It also has 12GB of RAM, which is more than enough to run most laptops. The Galaxy Note 20 Ultra is, without doubt, one of the best smartphones currently on the market, but it doesn't come cheap, costing close to £1,000 SIM-free.
Samsung Galaxy A Series
While the models in the Galaxy A series don’t come with all the top-of-the-range features you get with the S or Note series, they’re still great value smartphones. In fact, the Galaxy A Series are the bestselling Samsung phones in the UK.
The Galaxy A series are usually used by Samsung to test some of their novel features, including on the A80 a rear camera that pops out and turns around for selfie shots, to compensate for the lack of camera on the front of the screen.
The Galaxy A52 was released in August 2021 and can be bought for under £400. However, some of the older models, including the Galaxy A71 and Galaxy A51, are even cheaper, and are also some of the most popular handsets in the UK due to their performance and price.
Samsung Galaxy Z Fold 2
The most ambitious and unique smartphone on offer by Samsung is the Galaxy Z Fold 2, which is the successor to the Samsung Galaxy Fold. This handset comes with a 7.6-inch folding screen, allowing you to essentially switch between a smartphone and a tablet. It comes with five cameras and 256GB of storage, but for the novelty of a folding screen, you need to fork out just under £1,800 to get your hands on one. With a plastic screen that’s more prone to being broken than other models, the Samsung Galaxy Z Fold 2 may not be the best value smartphone available by a long shot, but you can be sure to impress your friends with its quirky features.