Sky and NOW customers will receive access to US streaming platform Peacock from September for no additional cost, although they will see adverts.
Comcast venture Peacock, home to NBC television programmes and Universal films, launched in the US last April and has since signed up 54 million households. It’s now launching in the UK and Europe, where Comcast-owned Sky has 20 million customers.
Ad-supported Peacock content will be available to all Sky TV customers at no additional cost and will be included in NOW’s £9.99/month Entertainment membership.
Peacock will launch in the UK over 7,000 hours of content, including hit shows such as The Office and Suits. Later, UK viewers will gain access to films from Universal’s rich back catalogue and Peacock’s original content, including drama Dr. Death, the Saved by the Bell revival and the upcoming drama Dan Brown’s The Lost Symbol.
Dana Strong, Group Chief Executive Officer of Sky, said: “This exceptional value add is another example of the great ways we are innovating to bring more benefits to our customers from the synergies across Sky, NBCUniversal, and Comcast Cable.”
The addition follows Sky’s announcement last week that from 1 September it will axe Sky One and replace it with two content streams. Sky Showcase will air a curated selection of shows from Sky’s portfolio of brands, including Sky Witness, Sky Documentaries, Sky Crime, Sky Nature, and Sky Arts. Sky Max, a linear channel and on-demand service, will host Sky original content, like the drama The Discovery of Witches.
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