Budget ISP TalkTalk is bundling discounted Netflix with its fibre broadband package, without requiring customers also subscribe to its TV service.
Broadband providers often offer discounted access to streaming platforms but typically only to customers who sign up for a TV and broadband bundle. However, TalkTalk recognises that customers who want Netflix often don’t want to traditional TV channels. In many cases, they don’t even have a television.
So TalkTalk is offering them the chance to roll Netflix up with their broadband. It sounds good, but getting your Netflix through TalkTalk won’t save you much.
Customers who take out TalKTalk’s Fibre 65 (FTTC) on an 18-month contract can include Netflix Standard on the same bill for a total price of £31.95.
Netflix Standard usually costs £9.99 so this might seem like a great deal—until you realise Fibre 65 without Netflix costs £23 per month on the same 18-month term.
So bundling TalkTalk broadband and Netflix will only save you £1.04 per month, or £18.72 across the contract.
You can also get 4K streaming Netflix Premium with Fibre 65 for £35.95 per month on an 18-month contract. Netflix Premium usually costs £13.99 per month but the savings are also limited to £1.04 per month.
Those narrow savings may also be eroded by price increases during the contract term. From April 2022 TalkTalk will annually increase its monthly bills by the Consumer Price Index (CPI) rate of inflation in the preceding January plus 3.7%.
The CPI is likely to be steep in January. It was 3.1% in September and inflation isn’t letting up yet.
However, that doesn’t account for any hike Netflix may impose on direct subscribers during that time and which you’ll be spared as long as you’re within your contract with TalkTalk.
Asanga Gunatillaka, Commercial Director of TalkTalk Consumer, said: “The broadband market is full of big-bundle offerings that can end up costing customers a lot of money. There are millions of households that simply want great broadband and great content for great value. That’s why we’ve launched the Fibre and Netflix package so there’s a value option on the market. What’s more, it’s available all on one bill, making it easier for customers to keep track of their outgoings.
“The partnership marks the latest step in our mission to provide great connectivity and entertainment that is accessible for everyone.”
Curiously, the Netflix bundle isn’t available with TalkTalk’s full-fibre based Ultrafast and Future Fibre plans.
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