Virgin Mobile Makes Unlimited Data Available to All

Virgin Media is removing a restriction that reserved their unlimited mobile data plans for customers of its other telecoms products, extending the offer to all.

Virgin Mobile launched its unlimited offering in February 2018, when unlimited mobile data plans were few and far between. At the time, only Three was catering to data-hungry smartphone streamers and gamers.

Virgin’s Truly Unlimited mobile plan was available only to Virgin Media’s broadband, TV and landline customers. This “highlights the company’s commitment to its existing cable customers and demonstrates Virgin Media’s ambition to go the extra mile for its most loyal customers,” the firm said at the time.

Virgin has now quietly changed those terms and is allowing anyone to sign up for the tariff, which also comes with unlimited UK calls and texts. A spokesperson for Virgin confirmed to ISPreview.co.uk that it “first started selling unlimited data plans to non-cable customers last month” but didn’t make a formal announcement.

Virgin’s unlimited SIM-only plans are currently priced at just £25 per month on a 12-month contract or £20 a month on a 24-month contract, discounts running until 6 April 2021.

Consumers looking for unlimited mobile data also have many more choices than they did just a few years ago. EE, O2 and Vodafone have also since launched unlimited plans alongside their 5G networks, although pricing varies and some restrictions apply.

Meanwhile, Virgin Mobile is slated to ditch longtime network partner EE for Vodafone later this year. But Virgin’s proposed £31 billion tie-in with O2, currently being considered by the UK’s competition watchdog, might change those plans and see it hop onto O2’s network.

Lauren Smith

Lauren Smith has worked as a journalist and copywriter for most of the last decade, covering technology, energy, and consumer rights, in the US and UK.

Read all articles