Back to top
Back to all articlesBack to all articles

Vodafone Nears 1m Broadband Subscribers


It’s known as a mobile network, but Vodafone has posted gains in its home broadband business, signing up 29,000 customers in the spring quarter.

The additions take Vodafone to 940,000 broadband subscribers, raising the possibility that it will break one million by the end of 2021. 

Vodafone launched its broadband business in 2015, reeling in its mobile subscribers with discounted triple play bundles. Today just under half of its broadband customers also take a mobile connection from Vodafone.

Vodafone’s success in the broadband market comes despite unusually high numbers of disgruntled customers. Vodafone perennially tops Ofcom’s ignominious league table of most complained-about ISPs.

However, it’s won over customers with affordable full-fibre plans, available on both Openreach and CityFibre’s FTTP networks. Vodafone is eager to get more of a foothold in the UK’s burgeoning full-fibre market, expressing interest in joining Openreach’s (BT) push to bring FTTP to 25 million households.

It's also seen "good demand" for its new Pro Broadband product, launched in March. The service gives households a hybrid router that toggles between fixed-line broadband and 4G mobile broadband to keep you online.

Meanwhile, a shakeup of PAYG pricing meant Vodafone lost mobile customers last quarter. While its Pay Monthly base grew by 65,000 customers between April and June, Vodafone lost more than 300,000 PAYG customers. 

The network overhauled its Pay As You Go 1 tariff, its more traditional PAYG service, in January. The new pricing structure left some infrequent mobile users facing charges of £1 to send a single text or make a brief phone call. 

The changes triggered an exodus from Vodafone but fans of traditional PAYG mobile services don’t have many other destinations. O2 has closed its PAYG service to new customers, while Virgin Mobile will scrap its PAYG product entirely starting in October. In January, Three hiked prices on its classic PAYG service by up to 400%.

Despite haemorrhaging PAYG customers, Vodafone still has nearly 17 million mobile subscribers in the UK. They’re consuming more data than ever—282,730 TeraBytes (TB), up 7% from the previous quarter.

Meanwhile, Vodafone recently achieved its goal of powering its UK and European operations entirely with renewable electricity by 1 July 2021.

Lauren Smith
Lauren Smith

Lauren Smith has worked as a journalist and copywriter for most of the last decade, covering technology, energy, and consumer rights, in the US and UK.

Read all articlesRead all articles