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WhatsApp Will Let Users Send Disappearing Messages

whatsapp

Users of the popular messaging app WhatsApp will now be able to cut down on their digital footprint by sending disappearing messages.

The update, which rolled out last week, will allow users to opt for their messages to be deleted automatically every seven days. They can turn this feature on or off for each individual chat, including one-on-one chats and group chats.

The Facebook-owned app has chosen not to offer flexibility to its users on the length of time messages are stored for, with images and videos also being erased after seven days along with text messages.

“We’re starting with seven days because we think it offers peace of mind that conversations aren’t permanent, while remaining practical so you don’t forget what you were chatting about,” said WhatsApp. “The shopping list or store address you received a few days ago will be there while you need it, and then disappear after you don’t.

“While it’s great to hold on to memories from friends and family, most of what we send doesn’t need to be everlasting. Our goal is to make conversations on WhatsApp feel as close to in-person as possible, which means they shouldn’t have to stick around forever.”

Users will still need to trust their friends, however, as there are no measures to prevent the other party from forwarding, or taking screenshots of, messages.

Last year, Facebook chief executive Mark Zuckerberg pledged to offer users more privacy. One change he proposed was the implementation of disappearing messages so that sharing content could become more ‘ephemeral’.

Last month WhatsApp launched a Facebook-integrated shopping service. Without ever leaving Whatsapp, users can now message a company, browse their catalogue, and complete a purchase.

The feature will allow WhatsApp to start bringing in some cash, as the business will be charged for using its services.

Retailers that already have a presence on Facebook will be able to sell via WhatsApp without needing a separate storefront.

However, this means that users of WhatsApp may find that their activities on the mobile app may finally feed into their advertising profile on Facebook - which hasn’t officially been the case up until now.

Speaking to the Guardian, Matt Idema, WhatsApp’s chief operating officer, said: “When a person is interacting with a Facebook shop, those interactions, and the data about them will be used by Facebook.

“So that includes things like what products you’re browsing, and items you may select or add for purchase.”

Harry Pererra
Harry Pererra

Harry turns on his experience in journalism and programming to write about the latest news in the world of tech and the environemtn. When he isn’t writing for usave he is working towards his Blue Belt in Brazilian Jiu Jitsu, and prefers dogs to cats.

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