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EE Scraps Flex Mobile Plans

New customers will no longer be able to sign up to EE’s Flex plans, mobile tariffs that mixed the regular payments of pay-monthly contracts with the low commitment of a pay-as-you-go service.

ISPreview reports that Flex plans were quietly removed from EE’s website and shops a few weeks ago, without explanation from the operator.

EE's Flex plans were launched in 2018 to align pay monthly and pay-as-you-go services and give customers “the best of both worlds.” With Flex plans customers could set up a regular monthly payment so they didn’t have to worry about topping up. But as with PAYG services, Flex plans had no fixed-term contract so customers could pause or stop their service or switch tariffs whenever they liked.

At the time of the launch, Max Taylor, managing director of marketing at EE, said: “Our new plans give customers great flexibility and control and are unpinned by the UK’s best network. Customers on Flex plans have the freedom to pause or change their plan at any time, with the value and simplicity offered from a traditional pay monthly plan.”

Over the summer, EE improved the service by rolling out WiFi calling to all its pay-as-you-go and Flex plans.

However, EE is now ditching the plans. EE tweeted in a response to a customer on 21 November that the plans are no longer available.

Customers already on Flex plans will continue to be supported, at least for now. But new and existing EE customers can’t freshly sign up to the Flex service.

EE hasn’t provided an explanation for why it has scrapped the service. Customers who still want flexibility and low commitment can opt for EE’s PAYG service, where you purchase packs of data, texts and minutes that last for 30 days. Alternatively, you can commit to a pay-monthly contract, either SIM-only or with a handset.

Lauren Smith
Lauren Smith

Lauren Smith has worked as a journalist and copywriter for most of the last decade, covering technology, energy, and consumer rights, in the US and UK.

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